If you are anything like me, you’re already thinking about the year ahead and how to improve the effectiveness of your leadership. But there are factors we might frequently overlook but are largely indispensable like making sure to take the necessary steps to stay balanced and inspired.
As a leader, staying balanced and inspired directly affects the impact of your leadership and ability to influence change and progress towards desired goals. I have witnessed this countless times. To be an effective leader, you have to stay balanced and inspired but how?
Most organizations, communities and individuals are likely to struggle with this or get simply overwhelmed by the massive amount of transformational forces at work. They know they should become more social, agile or mobile, but they are not sure how to get the best out of it.
Why is that? In my view there are 4 key reasons for this that may not always get sufficient focus.
Have you ever felt that outward engagement does not necessarily come natural to individuals, teams and organizations? It’s almost like people are resisting it while being concerned about their own comfort zones and privacy? Or even leaders do not embrace social as an opportunity to increase integration and engagement but instead hesitate and do not make it a priority?
You’re not alone in this, most organizations or communities are facing this challenge while they become increasingly aware that social engagement is the key to survive the 21th century as it naturally leads to essential insights, ideas, trust, motivation and talent!
About once a week I get asked by someone who wants to know how to turn an organisation into a social leader in their industry. Maybe marketing and sales channels did not meet the expectations or they are looking for ways to improve products, client centricity and engagement to grow further, faster. Regardless, they are not quite sure how to lead well in this kind of situation.
After months of research and learning from other really social people, I concluded that one of the first major steps in becoming a social leader in your industry is to hire a really authentic social leader into a key role of the organisation like directly under the c-level. Here’s why this is likely to outperform approaches driven by the traditional leadership team, less socially eminent people or lots of tool and marketing investments to sponsor, measure or manage the external social presence.
Here`s my top 15 social tips for beginners and those who feel that their digital influence is not growing fast enough. It is not a surprise that all of them have in common that social is all about participating, engaging and expanding.